1. The Value of Descriptive Analytics: Evidence from Online Retailers (with Ayelet Israeli). Marketing Science (forthcoming).
  2. A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies (with Katherine L. Milkman et al.). Proceedings of the National Academy of Sciences (2022).
  3. False Discovery in A/B Testing (with Christophe Van den Bulte). Management Science (forthcoming).
  4. A Megastudy of Text-based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment (with Katherine L. Milkman et al.). Proceedings of the National Academy of Sciences (2021).
  5. Curation Algorithms and Filter Bubbles in Social Networks  (with Zsolt Katona). Marketing Science (2020). Lead Article.
    (Online Appendix)
  6. Test & Roll: Profit-Maximizing A/B Tests (with Elea McDonnell Feit). Marketing Science (2019).
  7. A Tale of Two Twitterspheres: Microblogging During and After the 2016 Primary and Presidential Debates (with Shiri Melumad, Colman Humphrey and Robert Meyer). Journal of Marketing Research (2019). Lead Article.
    (Online Appendix)
  8. Beyond the Last Touch: Attribution in Online Advertising. Marketing Science (2018).
    (Online Appendix)
  9. The Role of Search Engine Optimization in Search Marketing (with Zsolt Katona). Marketing Science (2013).
  10. Provable Unlinkability against Traffic Analysis With Low Message Overhead (with Amos Fiat, Marcin Gomulkiewicz, Marek Klonowski, Miroslaw Kutylowski, Tomer Levinboim, and Amnon Ta-Shma). Journal of Cryptology (2015).
  11. Provable Unlinkability against Traffic Analysis (with Amos Fiat and Amnon Ta-Shma). Proceedings of Financial Cryptography (2004).

Working Papers

  1. Naive Analytics Equilibrium (with Yuval Heller).
  2. Screening Influencers (with Xudong Zheng).
  3. Price Manipulation in Peer-to-Peer Markets and the Sharing Economy (with Vladimir Pavlov).
  4. p-Hacking and False Discovery in A/B Testing (with Leo Pekelis, Aisling Scott and Christophe Van den Bulte).
  5. Principal Stratification for Advertising Experiments (with Elea McDonnell Feit).
  6. Predicting Startup Survival Using the Normalized Burn Rate (with Pablo Hernández-Lagos).
  7. The Impact of Time Horizon on the Effect of Diversification (with Yonatan Berman).
  8. The Dark Side of Category Expansion: Will (and Which) Existing Ones 'Pay the Price'? (with Qi Yu and Eric Bradlow).

Work in Progress

  1. When (not) to Persuade Consumers (with Hangcheng Zhao and Yi Zhu).