Quant Marketing? What is THAT?

Lately I've been meeting lots of new people. Some industry and startup people, some new friends and some from other departments in Berkeley. When I tell them I'm a PhD student, they ask about the topic of my PhD. When I say "Marketing", the reaction of surprise/disappointment splits into two, depending on their PC skills. …

How valuable is your privacy?

How much money are you paying to maintain your privacy? How much should you get to let others pry into your private information? I recently attended a talk by MIT's Catherine Tucker about the cost of privacy, from the perspective of advertisers. Prof. Tucker and her co-author checked how changes in privacy rules in Europe, …

3,000 words.

Actually, 3 photos - Commercials I saw on SF Muni. I think the first one is hilarious, but the second and third are very close competitors as well. (Raising Venture Capital, or Raising Puppies?) Anyone care to comment on what one would look like if they would advertise Israel? I see a person switching from …

Simon Signs

I bet there’s someone here in California called Simon who has the best job on earth – he gets to print out signs with stupid rules that everyone has to adhere to, but no one is sure why.Instead of playing Simon Says, he just laughs in his small office and prints a sign saying “House …